Cinefile

According to Forbes, "RealD gets licensing revenue for add-on technology that it supplies to theatre owners with digital projectors and gets paid for making 3D glasses."

And now Sony, who shells out tons of 3D films every year to various theatre chains, has decided to stop paying "millions of dollars" for those slick, disposable RealD glasses that moviegoers have been using up until now!

"Sony's decision will stop a supply of money to RealD for the glasses starting next May. Theatre owners may pay for the glasses themselves, or force consumers to buy them and reuse them.

RealD has already said that customers reusing eyewear has cut into their revenues. In July, it said product and other revenue fell to $23.8 million from $38.8 million for the quarter through June 24 as more international customers reused previously purchased 3-D glasses at movie theatres."

How do you feel about Sony's recent decision to stop funding these crucial movie-viewing instruments for their own 3D films? And more importantly, if theatre owners start charging top dollar for a permanent pair of 3D glasses, would you buy them?